WATCH: Brave Souls Take the 'Plunge' for Brentwood-Baldwin-Whitehall

Hundreds of Pittsburghers successively broke the world's 3-meter doggypaddle record on New Year's Day after braving 36-degree temperatures to jump into the Monongahela River.

And nearly 30 of those record-breakers were community leaders and volunteers from Brentwood, Baldwin and Whitehall boroughs.

The Brentwood-Baldwin-Whitehall folks, headed by John F. Slater—owner of the John F. Slater Funeral Home in Brentwood and the board chair of Economic Development South—accepted sponsorships of varying amounts to make good on their promise of arctic swimming.

All told, over $4,000 were raised to be split between Economic Development South (EDS), the Brentwood-Baldwin-Whitehall Chamber of Commerce, the Brentwood Business Owners Association and the Brentwood Park Initiative.

Swimmers included Slater, Whitehall Councilman Robert McKown, local dentist Frank Cappetta, Legacy Lanes co-owner Jennie Schultz, EDS Executive Director Greg Jones and many others.

The money will go toward supporting development projects in the three municipalities that are affiliated in some way with the four represented groups.

Watch the video found in the media gallery above to enjoy Tuesday's arctic dip—from the warm glow of your computer screen.

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